Specialist Major in Marketing (SM0025)

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Specialist Major in Marketing

Faculty	Discipline	Credit points
	Canberra Business School	24

Introduction

Marketing is considered an essential business function for any organisation and offers good employment prospects. You will study how consumers behave in different settings, develop innovative marketing plans for domestic and international contexts, conduct marketing research and explore digital marketing as well gain skills in negotiation and sales management. The major will hone your oral and written communication skills through innovative and challenging assignments that reflect real world scenarios.

Assumed knowledge

None.

Additional information

Specialist majors are only available to students in the course for which the major is required.

Referenced courses

Requirements

Marketing Fundamentals (11176) | 3 credit points 鈥� Level 1

Consumer and Buyer Behaviour (11178) | 3 credit points 鈥� Level 2

Digital Marketing (11179) | 3 credit points 鈥� Level 3

International Marketing (11182) | 3 credit points 鈥� Level 3

Strategic Marketing Management (11183) | 3 credit points 鈥� Level 3

Marketing Research Methods (11180) | 3 credit points 鈥� Level 2 *

Marketing Analytics (12055) | 3 credit points 鈥� Level 2

Social Marketing - Marketing for Good (12157) | 3 credit points 鈥� Level 2

Relationship Marketing (11181) | 3 credit points 鈥� Level 3 *

Big Data in Marketing (12054) | 3 credit points 鈥� Level 3

Big Data and Marketing Analytics (12158) | 3 credit points 鈥� Level 3

Note: - Must note the following

Unit 11177 Negotiation and Sales Management has been closed and replaced with unit 12053 Integrated Marketing Communication from 2024.

Negotiation and Sales Management (11177) | 3 credit points 鈥� Level 1 *

Integrated Marketing Communication (12053) | 3 credit points 鈥� Level 1

Note: - Must note the following

Unit 11180 Marketing Research Methods has been closed and replaced with unit 12055 Marketing Analytics from 2024.
From 2025, unit 12055 Marketing Analytics has been replaced by unit 12157 Social Marketing - Marketing for Good.

Note: - Must note the following

From 2025, unit 12054 Big Data in Marketing has been replaced by unit 12158 Big Data and Marketing Analytics.
Unit 11181 Relationship Marketing has been closed and replaced with unit 12054 Big Data in Marketing from 2024.

Please Note: Units marked with an * are no longer active, however students who have completed these units may still count them towards completion of this major or minor.

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