Relationship Marketing (11181.2)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | ||
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Business, Government & Law |
| Discipline | Study level | HECS Bands |
| Canberra Business School | Level 3 - Undergraduate Advanced Unit | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
Learning outcomes
After successful completion of this unit, students will be able to:1. Define the role of relationship marketing as part of a marketing strategy;
2. Critically evaluate approaches that and techniques that are used by businesses in different settings;
3. Identify opportunities that relationship marketing provides to organisations;
4. Show how relationship marketing can create value to stakeholders; and
5. Show the limitations of relationship marketing.
Graduate attributes
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
Prerequisites
11176 Marketing Fundamentals.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|
Required texts
Customer Relationship Management by Rob Beltman and Ed Peelen, 2nd edition, Pearson publisher.
A range of journal articles and other contemporary contents will be provided and will be accessible on Canvas site.
Submission of assessment items
Extensions & Late submissions
Due dates for assessment
All assignments are required to be submitted by the due date. Students need overall 50% to pass this unit.
If for any reason you are unable to do an assignment by the due date you must submit, to the lecturer, a request for an extension in writing before the due date (unless impossible) setting out in detail the genuine and exceptional reason for requesting the extension. If there is a medical or counselling reason for the extension request it must be accompanied by a medical or counselling certificate which clearly states:
- that you were unfit to complete the assignment;
- the date of the medical or counselling consultation; and
- the period for which you were / are / will be unfit to complete the assignment.
Special assessment requirements
N/A
Students must apply academic integrity in their learning and research activities at 黑料网. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Learner engagement
Enthusiastic engagement is expected from students' side. We need to have good relationship to understand relationship marketing.
Inclusion and engagement
If you need any special support, contact with lecturer directly.
Participation requirements
Active participation is required for workshops, otherwise, students will lose mark for that particular workshop.
Required IT skills
Students are expected to have word processing skills, be able to use browsers and be able to research on-line using the university's data bases. SPSS training will be provided by the lecturer, no need to have any prior experience.
In-unit costs
N/A
Work placement, internships or practicums
N/A
