This unit introduces communication and its relevance in a real world context. It defines why behaviour change is sought, how it can be measured, and when it is contested. Students will explore practical problems by using major theories and perspectives in communication. During this unit, students will be required to think critically and analytically about the role of communication for behaviour change, and how theory and practice inform each other.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Examine and evaluate key concepts, models and terminology relevant to the interdisciplinary field of communication and its role in attitudinal and behaviour change;
2. Critically analyse a range of communication theories and models using current research and justify their application to professional communication practice and behavioural change campaigns; and
3. Develop a range of written, verbal and visual communication skills and materials that will be used to reflect and make connections between theory and practice.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

11628 Communication Theory: A Toolbox for Practical Problem Solving G

Assumed knowledge

None.