In this unit, students will learn about the information and communication needs and preferences of diverse groups, including First Nations communities, and people who are marginalised and vulnerable. We will explore what Governments and communities around the globe learned about communicating with these groups in times of crisis during the COVID-19 pandemic, and why these lessons should be incorporated into communication and engagement practice in and outside crises. Students will reflect on diverse communications needs and preferences and gain a critical understanding of these through development of targeted communication and engagement programs.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Evaluate why communication and engagement programs and campaigns need to consider diverse cohorts - including First Nations communities;
2. Understand and analyse the challenges and opportunities of organisational communication and engagement with diverse communities, including in times of crisis;
3. Critique the principles of community-led communication and engagement in a range of contexts; and
4. Apply community-led principles in the design of a communication and engagement program.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
3. UC graduates are lifelong learners - be self-aware
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - communicate and engage with Indigenous Australians in ethical and culturally respectful ways

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.